Ballygunge Cultural goes global this Puja
Kolkata: Ballygunge Cultural Association in South Kolkata, which is well known for upholding the traditions of the quintessential Bengali community puja, has gone global this year by partnering with Facebook.With the platform on board as the ‘Official Social Media Partner’, Ballygunge Cultural is set to become a global puja, powered by the appropriate hashtag #BiswaPujo. Every puja moment of Ballygunge Cultural will go online either through live streaming or recordings. In keeping with the times, it also promises to be the ‘most Instagram-able puja’ ever, with themed selfie-booths to enable people to easily click and share pictures. Also Read – Rain batters Kolkata, cripples normal lifeAccording to Amitava Sinha, president of Ballygunge Cultural Association, “Enjoyment of Durga Puja, much like several other spectator events like sports or entertainment programmes, should no longer be restricted by geographical or physical boundaries. We believe this tie-up will not only be welcomed by the Bengali diaspora the world over, but will also serve as a showcase of Durga Puja as the ultimate street carnival to all and sundry”. Going forward, the marketing possibilities of an association such as this are also huge and infinite. “I can well envisage a situation in the near future, where our revenue sources will no longer be confined to physical collaterals like gates, stalls and banners, but will also include digital assets like followers on our social media page, the eyeballs garnered and branded video content. This would enable us to deliver a unique ‘phygital’ mileage to the various corporates and brands that support us as sponsors, making Ballygunge Cultural a potent new-age media vehicle”, adds Sinha. Facebook will have a team of videographers, along with a selfie booth at the pandal, to record the key moments from the Puja. Such a partnership between Facebook and a puja committee is a global first, inspired by the belief that every person across the globe must have access to participate in Durga Puja, as long as they have a handheld device with internet connection.