December 31

Ride Green project at this year’s Giro d’Italia

first_imgFor the 103rd Giro d’Italia this year, organiser RCS Sport has focused on the value of environmental sustainability. The company notes that this is ‘despite the organizational difficulties linked to the pandemic which often also affect the virtuous environmental choices made in recent years.’At this year’s Giro, the Ride Green project will be present and visible for the fifth consecutive year, providing full separate waste collection and recyling in all areas where the public has access at each stage.The Ride Green project involves ‘all the municipalities and all the companies in charge of the urban hygiene service involved in the Giro’s 21 stages, with the commitment to start recycling the materials differentiated by guests, athletes and members of the public.’A new initiative of Ride Green 2020 is the involvement of 63 classes and 1,323 students from all over Italy, during the month of October, on the theme of separate waste collection and the circular economy. This is part of the ‘Biciscuola’ project.The eco-sustainable real circular economy project, carried out by RCS Sport in collaboration with the Erica Cooperative of Alba, has operated in the last four editions of the Giro. In 2019, 73,078.68kg of waste were collected across the 21 stages, of which approximately 92% was sent for recycling.Ride Green is realized thanks to the project’s regular partners:Corepla, a national consortium for the collection, recycling and recovery of plastic packaging; andGreentire, a consortium company that deals with the management of end of life tyres.Also present in this year’s edition are Eurosintex, which will produce more than 1,200 containers for separate waste collection. These will then be supplied free of charge to all the municipalities of the Giro’s start and finish stage.All stands in the open village at each stage, as well as the hospitality areas, will also be equipped with pink Giro d’Italia tubs and bags for separate waste collection.Ride Green also welcomes a new partner: Ricrea, a consortium that since 1997 has been involved in the recycling of steel packaging such as tins, caps, drums and cans.Roberto Salamini, Marketing and Communication Manager of RCS Sport, said “In addition to the sporting aspect, the Giro d’Italia is a very important communication tool, which, through the images of the race transmitted all over the world, promotes the values of this sport and shares the territory, the culture and the history of our country.“In 2020, we are aware of the importance of environmental sustainability and we have decided to carry on the fifth edition of Ride Green. This project is part of the social responsibility activities of the Giro d’Italia and in this edition it will bind even more with Biciscuola (the project that for 19 years has brought children closer to cycling and the Giro d’Italia, raising awareness on certain issues such as environmental responsibility) to transmit its values to the youngest.“I want to thank the municipalities and partners who have chosen to support the project by making it possible.”www.giroditalia.it Relatedlast_img read more